๐บ Netflix $NFLX drops ~10% after Q2 earnings as subscriber engagement sparks concern
Netflix tumbled roughly 10% after reporting Q2 2026 results, with Wall Street looking past the headline numbers and focusing on subscriber engagement trends. The streamer was already down 20%+ in 2026 heading into the print, with analysts worried growth is fading now that the password-sharing tailwind is fully exhausted. Ad-tier growth is the key bull thesis โ Netflix is targeting a $3B annual ad revenue run-rate โ but tonight's drop puts that story under fresh pressure. Not financial advice. With the stock now off 40%+ from its all-time high, buy or falling knife?