My free templates rank in search and quietly link to paid ones; the free version does the marketing. A small upsell bundle and a ~30% free-to-paid step pays the bills.
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The simplicity is the whole reason this sticks. Every time I've over-engineered something like this I quietly abandoned it within a month. Stripping it to one clear step is underrated. Do you have a fallback for the days you just don't feel like it?
This lines up with what I've seen, but the part that took me longest was knowing when to stop tweaking and just commit. I burned months optimizing before I'd validated the basics. Did it click early for you, or was there a stretch you almost bailed?
I'll be honest, I was skeptical reading the title, but the reasoning holds up. The bit about cutting what you can't explain in a sentence is the part I needed. What's something you cut that you don't miss?